A praise for originality (in marketing) A brand works if it’s relevant and memorable I was triggered recently to think about the quality and originality of this piling mountain of marketing content that I’m facing everyday. Those long kilometers that I...
If only this thing existed 13 years ago… “Tell me more about this Spanish online MBA school” – asked my colleague Pedro earlier today. So I began telling him my ThePowerMBA journey, which inevitably led us to something really profound – the...
On podcasting I must admit, I didn’t get the hype about podcasting at all. I guess my approach towards creating content wasn’t quite there, back then. I mean, podcasts always seemed to me like just another comms channel. Just another medium in the mix, something...
A Journey of Micro-Learning: My Ultimate Growth Mix I was strategizing my approach to personal growth, and it turned out that I’m a big fan of micro-learning. I’ve been doing it for years now in various forms, usually online courses in addition to dozens...
What was it like to work remotely in 2008 What was it like to work remotely in 2008? I can tell you because I did. What does that mean, well, for starters, there were no capable smart phones and tablets back then so we all just used laptops or desktop computers. We...
A rant on overdoing brand work aka easy branding The difference between sticking a company’s logo everywhere and brand building is not as subtle as it may appear to some. There is this misconception coming from the old (offline) days, that putting a logo on any...
